Today, we've announced a £13 million investment in our Coventry factory - the home of Doritos.
Our Coventry site is Europe's largest tortilla chip factory and has been making Doritos - Britain's no.1 tortilla chip brand1 - since it launched in the UK 30 years ago. The investment will see a manufacturing line replaced with brand new equipment, including more efficient machinery that will reduce the site's greenhouse gas emissions by over 700 tonnes a year.
The new manufacturing line will continue to make the Doritos range in the UK, including Doritos Dippers which last year became the first Doritos product to classify as non-HFSS. Doritos popularity continues to grow with nearly a third of UK households buying Doritos2, with sales of £237 million following growth of more than 20% over the last two years4.
"We’ve been perfecting the tortilla chip here in Coventry for the past three decades, and I’m proud of our role in helping to build a loyal Doritos fanbase and make the brand a household name in the UK. This investment marks our commitment to the teams who have played such a key role in Doritos’ success over the years, and to our home in Coventry as we celebrate our 30th birthday.”
LAYLA WHITING, MANUFACTURING DIRECTOR, PEPSICO
The investment has also funded an extensive upgrade to staff facilities on site, with work recently completed on renovated working spaces, new changing rooms, a brand-new training centre and fully refurbished on-site restaurant. The new training centre will increase upskilling opportunities at the site thanks to replica equipment offering team members the opportunity to develop skills off the factory floor.
It is the latest in a number of significant investments in our UK manufacturing sites, with total investment since 2020 now standing at over £140 million. The investment in Coventry, alongside last year’s £58 million investment in the Walkers manufacturing site in Leicester, reaffirms PepsiCo’s commitment to the Midlands region where it employs over 2,100 people across its Leicester, Coventry and Lincoln sites.
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[1] Doritos has a value share of 71.7% based on NielsenIQ RMS data for Total Savoury Snacks (client-defined) for the 52 w/e 06.07.24 for Great Britain Total Coverage retail market
[2] Penetration: 31.1%: Kantar, 52 w/e 17 Mar 24
[3] Doritos delivered £273,574,999 value sales based on NielsenIQ RMS data for Global Salty Snacks (client-defined) for the 52 w/e 22.06.24 for Great Britain Total Coverage retail market
[4] Doritos delivered 21.13% value growth vs 2YA based on NielsenIQ RMS data for Global Salty Snacks (client-defined) for the 52 w/e 22.06.24 for Great Britain Total Coverage retail market