Positive Choices

We’re working to make the positive choice the easy choice for our UK consumers.

Millions of people across the UK enjoy our products every day. We are on a mission to create more smiles with every sip and every bite, and have developed our brands over the years to offer a wide variety of delicious products and unique brand experiences.

We recognise we have an incredible opportunity to use our scale to continually evolve our portfolio to be better for both planet and people. We want to make it easy for consumers to choose the great-tasting beverages and convenient foods they want, while working to accelerate the reduction of added sugars in beverages and sodium and saturated fat in foods.

In the UK, our health journey started more than two decades ago and we consider our business as leading the industry in developing healthier products without compromising on taste and quality. Over the years – through product reformulations and exciting innovation – we have remained committed to helping create a more resilient, healthier and sustainable food system.

Our UK ambition

To continue inspiring consumers to make positive choices, in 2022 we announced an ambition for 50% of Walkers snack sales to come from healthier alternatives by 2025, targeting 30% to come from products that do not classify as high in fat, salt or sugar (HFSS) and 20% from snacks sold in portions of 100 Calories or less per packet.

We're making significant progress towards reaching this goal, as part of an initial three-year investment of £35million to drive product innovation and reformulation.

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Improved choices

We have reformulated the recipes of some of our most popular product ranges, including Doritos as well as the majority of the Walkers Sensations and Quaker Oats ranges, ensuring they still taste great, but no longer classify as high in salt, fat or sugar (HFSS).

As part of this ongoing work, we've have also revamped regular 7UP and regular Pepsi, cutting the sugar content without impacting taste.

Plus, we've run nationwide advertising campaigns raising awareness of the fact some of our our snacks multipacks contain 100 Calories or less per pack.

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Product innovation

We have dedicated teams of Research & Development (R&D) experts who, alongside our ongoing work on recipe change and reformulation, are invested in bringing great new products to suit the needs of the UK’s consumers.

In 2022 alone, we launched 35 non-HFSS savoury snack products, accounting for two thirds of new product development that year. Recent new products include the launch of Walkers 45% Less Salt - with sales just a year after launch surpassing £30 million, the 'Yummy With' range of Wotsits and Monster Munch flavours made with chickpea and classifying as non-HFSS as well as classics like Walkers Baked which has stood the test of time.

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Woman holding Doritos Loaded Pepperoni Pizza bag

Responsible marketing

Responsible advertising, marketing and labelling practices are embedded in our values and we know they’re expected by our consumers.

Our focus in this space includes voluntary commitments around clear and informative labelling on the front of our packaging, as well as taking a responsible approach to marketing products that are high in fat, salt and sugar to under 16's across any media.

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