We're continuing our portfolio transformation journey by revamping products from three popular ranges – Walkers Baked, Doritos Dippers and PopWorks – to become non-HFSS meeting the demand for healthier snacks that don’t compromise on taste.
The new products, coupled with the nationwide roll-out of PopWorks, show our dedication to increasing choice across better for you snacking options without compromising on enjoyment. It’s also an important step towards our ambition for half of Walkers snack sales to come from non-HFSS alternatives or from products sold in portions of 100kcal or less, by 2025.
The changes are part of a £35 million investment (over the next three years), which sees experts at our global R&D centre in Leicester innovating to reduce saturated fat and salt content without impacting flavour and taste. The ranges also meet consumer demand for products that deliver on flavour and enjoyment (with 71% noting health as a key driver for snacking occasions, and 80% stating enjoyment[1]).
PopWorks: PopWorks, which is now available nationwide, are never fried, contain 40%-60% less fat than regular potato crisps[2] while being under 100kcals per 17g serving. A crunchy, puffy and tasty snack, they are available in Sweet & Salty, Sweet Chipotle Chilli, and Sour Cream & Onion flavours and all three flavours are NHFSS.
Walkers Baked: The Walkers Baked range has been transformed and now offers customers 100% non-HFSS, healthier savoury snack options that deliver on flavour. The range is baked never fried, contains 50% less fat than regular potato crisps and has less than 100 kcals per 22g multipack bag.
Doritos Dippers: Finally, Doritos Dippers has updated its range to include three non-HFSS flavours: Hint of Salt, Hint of Smoked Paprika, and Hint of Sour Cream. Now 30% thicker, crunchier*, and mega-loadable, consumers can load up this delicious chip with their favourite dips and toppings for the ultimate dipping experience.
“We have taken some of our best-loved brands - PopWorks, Doritos Dippers and Walkers Baked – and transformed them to offer customers a wider selection of flavourful non-HFSS snacks. This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste.
“We’re dedicated to bringing more choice to millions of UK consumers by offering a wide range of non-HFSS options. I am confident that consumers will enjoy these exciting products as much as their old favourites.”
FIONA TOMLIN, CHIEF MARKETING OFFICER, PEPSICO UK & IRELAND
Earlier this year, we launched Walkers 45% Less Salt, our first non-HFSS potato crisp range. This new product contains nearly half the salt compared with regular crisps, while maintaining the great flavour that Walkers is known for, made possible by using new ingredients to replace sodium.
More recently, we also launched new non-HFSS SKUs across Walkers MAX, Snack a Jacks and Quaker.
Our dedication to inspiring customers to make positive choices forms part of PepsiCo Positive, our strategic end-to-end transformation plan with health and sustainability at the centre.
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[1] PepsiCo Snacking Consumption Study - 2021
[2] Depending on product from within the PopWorks range.