PepsiCo has launched WOW Snacks, a delicious non-HFSS better-for-you family snacks brand that families can say “YES!” to at snack time. The range is made from natural ingredients and brings together the delicious flavour and quality promise from brands people know and love: Wotsits and Snack a Jacks. This offers families a new better-for-you snacking option that delivers on both taste and quality.
Now available across the UK, WOW Snacks makes its debut in three flavours:
- WOW Wotsits Real Cheesy
- WOW Wotsits Lightly Salted
- WOW Snack a Jacks Apple & Cinnamon
Made with natural ingredients including chickpeas, corn, rice, cheese and apple, WOW Snacks are not fried and contain no artificial flavours, colours or preservatives. The non-HFSS range aims to deliver crunch and taste with a better-for-you twist, bringing together flavour and quality ingredients in a way that fits with modern family lifestyles.
The launch marks an exciting addition to PepsiCo’s snacks portfolio, combining the heritage and flavour credentials of much-loved brands with a new proposition focused on natural ingredients, non-HFSS choices and enjoyable family snack moments.
Lauren Jones, Marketing Director, PepsiCo UK & Ireland, said:
“WOW is all about offering fun snack choices for families. By bringing Wotsits and Snack a Jacks into this new range, we’re giving families more choice across everyday snacking occasions, while creating a new opportunity for retailers within better-for-you snacking.”
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