We're continuing our portfolio transformation journey with Quaker as the vast majority of our entire range moves to non-HFSS by the end of this month. The move to non-HFSS which includes all of Quaker’s hot cereals and Porridge To Go ranges, is the result of extensive reformulation and new product development.
In the last few months, Quaker has launched four non-HFSS ranges to drive innovation in the cereals category. This includes two new flavours of its Heavenly Oats pots – Chocolate Orange and Caramel Fudge – and the new Quaker Oats So Simple Simply range, which offers shoppers a 100% wholegrain porridge option with no added sugar. We have transformed our portfolio to cater for consumers looking for healthier choices without compromising on taste.
“Breakfast continues to play a crucial role in consumers’ eating habits as the largest meal occasion in the UK , with over 90% of people eating it every day . We know that consumers are increasingly looking for healthier breakfast options that also deliver on flavour. I am confident consumers will enjoy our non-HFSS ranges that leave them feeling fuelled and nourished for the day ahead.”
CORRINE CHANT, QUAKER MARKETING DIRECTOR, PEPSICO UK & IRELAND
The announcement follows PepsiCo’s ambition for half our snack sales to come from non-HFSS products or portions of 100 kcal or less by 2025. Quaker’s transformation journey also forms part of PepsiCo Positive, our strategic end-to-end transformation plan which includes our ambition and dedication to inspiring consumers to make positive choices.
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