Through our new Products goals, we will continue to refine our food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and salt, and by developing a broader portfolio of product choices.

We were among the first companies to sign up to the Department of Health’s Responsibility Deal 2017 salt targets. This builds on Walkers’ previous progress in leading by example, removing up to 55% of salt across savoury snacks and approximately 25% from standard flavoured potato crisps.

Through constant innovation, we’re continually expanding our range of nutritious, great-tasting and convenient foods and drinks. We have worked to improve the nutritional profile of many of our snacks and drinks over the years.

In snacks, we have reduced saturated fats and sodium levels, and we are increasing baked and whole grain offerings.

In drinks, we are increasing the number of low- and zero-calorie choices and reducing added sugars.

Our innovation aims to address taste, price and convenience. Every product we create is the result of extensive work in the test kitchen by our chefs, product developers and nutritionists on texture, aroma, taste, form, value and nutrition.

For example, since the launch of our Quaker Oat So Simple sachets in 2006, it’s been possible to enjoy a great-tasting nutritious wholegrain breakfast as part of a busy, modern life – whether you choose to make it in the microwave, on the stove or in a cup.


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The convenience of our Oat So Simple pots and sachets are helping more people enjoy the power of wholegrain oats. We’re delighted to have provided an incredible 3.5bn servings of wholegrain last year.

In 2014, 70% of Pepsi’s estimated retail sales were in no sugar colas.

Responsible advertising and marketing practices are embedded in our values throughout the organisation. 

We do not target the marketing of any of our products that are high in Fat, Salt or Sugar (HFSS) to children under 16 years of age.

Back in 2007 we were among the first food and drink manufacturers to voluntarily extend the Office of Communications (OFCOM) rules restricting TV advertising of products high in salt, fat or sugar, to all other paid-for media channels; print, radio, internet and social media.

A decade ago we committed to only advertise low or no sugar cola variants and since then we’ve grown sales of Pepsi MAX by 77%.

We recognise that clear and informative food labeling can play an important role in helping people manage a balanced diet. We have voluntarily provided the % Guideline Daily Amounts (GDAs) on the front of our product packaging for many years.

In 2013, recognising the consensus building for a single consistent labeling system, we were among the first to sign up to the Department of Health’s front of pack hybrid nutrition labeling scheme, which includes both % Reference Intakes and traffic light colours. 

Quaker and Tropicana have established a strong partnership with Magic Breakfast to provide school children in Britain with nutritious breakfasts.

Since 2009 we have supplied one million litres of pure fruit juice and one million servings of porridge to Magic Breakfast. The charity runs breakfast clubs at schools where 35% or more children are eligible for free school meals.

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