We’re raising the profile of our Better For You products by combining the power of the Walkers brand with everybody’s favourite girl group, The Spice Girls. Our latest campaign promotes the launch of Walkers Oven Baked with Veg, a delicious new crisp containing 40% less fat than regular vegetable crisps.
Created to dispel the myth that healthy snacks compromise on taste, the ad shows Baby ‘the nice one’ Spice turn into ‘Selfish Spice’ when she discovers a packet of Oven Baked in her dressing room. The ad closes with our Oven Baked with Veg tag and a reminder of our Taste us, Love us campaign.
Taste us, love us or we’ll give your money back
We know that people often think for something to be healthy it has to compromise on taste so, we’ve been putting our money where our mouth is with our ‘Taste us, Love us’ guarantee offering shoppers their money back if they don’t like our product. So far, 99% of people have loved our product and we’re confident that this trend is set to continue with the launch of our new Oven Baked with Veg range.
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