This week, PepsiCo UK was presented with the Food & Drink Federation’s Environmental Leadership award for its ’50 in 5’ programme.

The initiative was a five-year collaboration with world leading academics and over 100 British farmers, which successfully halved the amount of water and carbon used to grow potatoes for Walkers crisps in water-stressed areas. We applied state of the art technology to introduce innovative farming techniques that use energy and water more efficiently.

The Environmental Leadership award recognised PepsiCo for its use of pioneering technology to reduce the company's impact on the planet.

David Wilkinson, European Senior Director of Agriculture of PepsiCo, said:

“We’re proud to have been recognised by the Food & Drink Federation for all the hard work that went into reaching our 50 in 5 targets. The programme demonstrates how businesses can successfully work across the supply chain to minimise their impact on the environment. I would like to thank all the British farmers and partners we worked with to help us make such a landmark achievement.”

Ian Wright CBE, Director General of the Food and Drink Federation, said:

“PepsiCo UK’s 50 in 5 project is a stellar example of a collaborative solution to an issue that will affect entire supply chains. By working with farmers and academics to develop innovative and practical tools, they have shown the kind of leadership our industry is so good at. I congratulate them on their success and their award.” 

The Former Secretary of State for Environment, Food and Rural Affairs, The Rt Hon Andrea Leadsom MP also praised our achievements when we announced that we had reached our 50 in 5 goals:

“The 50 in 5 project is a great example of British talent creating innovative, pioneering technology that is now transforming agriculture both in the UK and beyond. This is exactly the sort of creativity and commitment to sustainability we want to see to help our thriving food and farming sector continue to go from strength to strength, while also realising our pledge to be the first generation to leave the environment in a better condition than we found it.

“Whether that’s reducing pesticide use or irrigating more efficiently, these innovations prove that a healthy environment and great tasting products can and do go hand in hand.”

Potato facts

Did you know...

•          Agriculture accounts for around 70% of global freshwater withdrawals

•          In 2030, 47% of the world population will be living in areas of high water stress

•          PepsiCo buys over 1.4 million tonnes of potatoes each year in Europe

•          PepsiCo works with over 2,500 farmers across Europe

Find out more about the FDF awards here: