PepsiCo is backing #LeedsByExample: a ground-breaking project aiming to improve the recycling of food and drink packaging by people on-the-go.

The initiative, developed by environmental behaviour change charity Hubbub, and recycling compliance scheme Ecosurety, brings together 14 businesses from across the food, drink, and packaging sectors to improve recycling rates outside of the home.

The initiative will see the first UK trial of a new app, which will use on-pack barcodes to help people understand what, where and how to recycle packaging.

New recycling facilities will be piloted on the streets, in local offices, shopping centres, universities and transport hubs in Leeds City Centre for six months from September 2018.

Duncan Gordon, Corporate Affairs Director at PepsiCo said: “We have to make it as easy as possible for people to recycle when they’re out and about. With on-the-go food and drink projected to grow significantly in the next five years, we hope this combination of a simple yet innovative approach will help encourage increased recycling.”

Gavin Ellis, Director and Co-Founder of Hubbub said: “We know that the public want to do the right thing and recycle as much as they can, but they are often confused as to how to do this or simply don’t have access to the recycling facilities they need while they’re out and about. It’s fantastic to have the backing of this broad group of businesses to help make this possible. There is also an important role to play for local businesses. We’ll be providing subsidised recycling bins, communications support and advice and would love to hear from any Leeds businesses interested in getting involved.”

Councillor Mohammed Rafique of Leeds City Council said: “Improving recycling rates and changing behaviours to get people to think about what they are doing with their recyclable waste in Leeds is really important, and we are pleased to be part of this new and exciting trial. Leeds City Centre provides a great opportunity for us to test innovative technology and campaigns to get our population recycling on the go – be that in the office or out and about. I would encourage any of our local businesses interested in getting involved to get in touch with Hubbub to see how you can be part of this exciting project.”

James Piper, Managing Director of Ecosurety said: “Whilst recycling on-the-go can seem a complex issue to tackle, we believe that simple infrastructure improvements and clear communication could make a huge difference to recycling rates and to litter. We hope that by demonstrating there are alternative ways of collecting and dealing with recycling, we can inspire other parts of the UK to follow suit.”

For further information on the initiative and to get involved, visit